CHECK OUT OUR INSTAGRAM PAGE
For our Instagram page, we followed a consistent aesthetic using
earthy tones such as
browns, along with shades of
yellow and
beige, to match the overall aesthetic of our music video. As shown, we organised our posts in a
grid format, uploading images in parts to create suspense and make our feed look more visually appealing and cohesive. We also used this grid style for
countdown posts to build anticipation. Additionally, we created seperate highlights for our teaser, digipak and music video so everything is easily accessible for the audience. To further engage our audience, we used interactive features like
polls, question stickers and sliders, along with
posting teasers to keep viewers involved. We also
posted regularly to drive the algorithm and keep engagement high. We also got Hiba to make a shoutout video to further promote her as an artist.
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