The Andrew Goodwin Theory
Link between visuals and music:
The visuals should match, enhance, or contrast with the style and beat of the song. For example, a fast and lively song normally uses quick cuts and energetic shots.
Link between visuals and lyrics:
What we see on screen should connect to the words of the song. The visuals and mise-en-scene helps in showing the true meaning behind the lyrics.
Intertextual references:
Many music videos include references to other films, shows or media to create extra meaning. For example Ariana Grande's Thank U, Next includes scenes that are inspired by Mean Girls and Legally Blonde.
Record label expectations:
The artist's record label often expects the music video to fit the artist's overall image and keep a consistent style across their work.
Notions of looking:
When artists or characters look straight into camera, it helps the viewer feel connected and more involved in the video.
Voyeurism:
Goodwin explains that many music videos use sexualized images especially of women throught certain camera shots and angles that focus on specific arts of the body.
Genre characteristics:
Each music genre has common visual features. For example, pop videos often use bright colours and close up shots inorder to highlight emotions and expressions.
Types of music videos:
Music videos usually fit into one of three types performance-based (showing the artist perform), narrative-based (telling a story), or concept-based (built around a specific idea or style).
By using these ideas in our project, we can make sure our music video is visually strong and fits well with Goodwin's theory, helping us improve both its message and creativity
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