A2 Media Studies Coursework Set Brief

 Component 3: "Advanced Portfolio"

> 50 marks

Music promotion package:

A promotion package for the release of an album, to include a music video (major task), together with an official social media page for the band or artist(s), and a digipak for the album’s release (minor tasks)

Work may be undertaken individually or by a group. Each candidate must have an individual blog.

 Each blog should contain:

• the process of research, planning, and production

• any refinement, changes, or edits made, and reflections on key moments

• all individual contributions to any task undertaken as a group

• evidence of any preliminary exercises

• the final finished product, clearly labelled

• the critical reflection 

Critical reflection:

Candidates must write an evaluative essay of around 1000–1500 words. 

This critical reflection of their work should be guided by the following compulsory questions:

• How do your products represent social groups or issues?

• How do the elements of your production work together to create a sense of ‘branding’?

• How do your products engage with the audience?

• How did your research inform your products and the way they use or challenge conventions?